“All this is done very quickly using Esko Studio. “We can provide matt, gloss, semi-gloss, and many other types of finishes to the virtual photographs with the software,” said Chavan.

With Esko Studio software, according to the firm, designers can produce prototypes that deliver authentic representation closer to the pack’s final look and feel. The flat presentation of an image cannot always anticipate its correct visual appearance on a specially shaped container or meet the needs of the customer’s design.” Many of these require packaging solutions where the flat artwork has to be distorted in a way to appear logical and correct when it surrounds the contours of the container. “A large number of packaging shapes and sizes have been developed across the retail space. “Today’s customer is both smart and smartphone savvy,” said Chavan, who has more than two decades of experience in pre-press, e-publishing, retail design, digital signage, and design automation.

Creative 3D visuals can be produced from the customer’s flat artworks, and Mudra Digital can send back the pack shots with the appropriate lighting and angle to best convey the benefits of the chosen substrate. It can also include specialised effects such as pre-distortion in the artwork, and even 360-degree pack shot animations. Using Esko Studio, designers at Mudra Digital now provide customers with digitally rendered, superimposed and stacked images with customised backgrounds. Esko Studio software eliminates the need to manually create prototypes by helping us deliver realistic packaging designs directly in 3D.” “Brand owners need samples of their products before launch. “Today, there is a big need in the market for virtual product photographs,” said Sunil Chavan, design director at Mudra Digital Graphics. Mumbai-based Mudra Digital Graphics has become one of India’s first packaging solution providers to give its designers full creative freedom with the Esko Studio software.Īccording to the company, Esko Studio enables operators to quickly and easily work directly in Adobe Illustrator, creating and designing 3D drink cans, flexible pouches, cartons, boxes, and shrink sleeves, and share the designs with customers in full 3D.

Esko studio designer